A Message To Our Customers

March 1, 2022

I’m proud to announce that Freedom Honda has officially changed its name to Groove Honda. This rebrand follows the purchase of Freedom Honda by Summit Automotive Partners in the fall of 2021. Summit Automotive is a Colorado based; family-owned company with dealership groups across the country including Groove Auto in Colorado.

Groove Auto has been in business since 2009. With the addition of Groove Honda in Colorado Springs Groove operates a total of 7 dealerships. Groove Toyota and Subaru in Englewood, Groove Ford and Mazda in Centennial and Groove Subaru, Jeep, Chrysler, Dodge, Ram in Silverthorne.

Groove’s Philosophy of doing business is centered around the Power of Yes and always putting the customers’ needs first. Groove Auto believes the entire experience of buying or servicing your vehicle should be transparent, positive and yes, even fun.

We have long been an admirer of what Groove does—their mission, their values, and their commitment to their customers and the community aligns perfectly with our values. I can assure you that everything you know and love about Freedom Honda will remain the same. But as Groove Honda and with the larger Groove Auto organization behind us, I’m confident the best will get even better.


Bret Petersen

General Manager

Groove Honda